A Retailer Shops the New York Market
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Some great ideas from great merchants who are surviving, even thriving, in a tough economy.
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Many men’s boutiques seem to have forgotten the importance of details: Like, where’s a guy supposed to get a decent pair of dress socks in this town? (SmartWools don’t count.) Owner Gary Drinkwater omits nothing, accenting his smart collection of tailored and casual clothing with every accoutrement, including a rainbow’s worth of ties and pocket squares, cuff links, and basketfuls of the all-important fun sock (the proprietor’s own stash tops out at over 200pairs).
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It’s a little warm for a Wellensteyn Brandungsparka, but not for long. Sniff. The rugged yet fashionable jacket was created more than 60 years ago in Germany by Adolf Wuttke, owner of a company that produced mechanical instruments used in the North Sea – where people know a thing or two about sturdy outerwear.
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For most folks, buying a shirt off the rack is just fine. But buying tailor-made has its rewards—and pitfalls.
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WHAT’S IN Friends complaining you’ve got no soul? Stop with the boring black or brown socks and step up to styles with personality. After many seasons of wild and crazy shirts and ties, menswear designers are covering new ground, offering up loads of amusing and eye-catching socks.
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John Malkovich unfastens the metallic organza bow that binds the handles of a silver bag and begins emptying sketch board after sketch board onto a wobbly cafe table, looking like a rakish English professor in khakis, Keds, and a pristine white waffle-knit sweater.
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After year’s hiatus, Back Bay designer is rebuilding the business that gave him cache.
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JAMAICA PLAIN, MA–Gary Drinkwater was giving to the Jamaica Plain community before he even moved to this dynamic Boston neighborhood a year and a half ago. From his employment in other upscale menswear shops in the Boston area, he has organized clothing drives for the Friends of the Shattuck Shelter for over eight years.
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Doing well by doing good: Drinkwater’s—a recently launched, upscale men’s clothing store in Porter Square held its first event: a clothing drive to benefit the Shattuck Shelter. “Rather than having a self-important launch party—said the owner, Gary Drinkwater—we chose to hold a clothing drive as the store’s first social event.
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“Porter Square is undergoing a renaissance, ” says men’s apparel retailer Gary Drinkwater, whose eponymous upscale men’s clothing store recently opened in North Cambridge. “It’s a viable marketplace for restaurants and better retail locations now. The historic, pristinely restored Henderson Carriage building offered a space that’s comparable to the quality of the clothing in my store. And it has parking.”
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